This shit can fuck all the way off
That’s roughly around the time I’m rolling out my Surge Boycotting strategy.
I’m excited to roll it out!
Fuck that, boycott now!
The economy doesn’t care what people aka consumers want anymore. At shareholder insistence, they sabotage the future for a short term stock boost, knowing infinite growth on a finite world is over. This is terminal stage capitalism, and it’s not just gonna be Wendy’s.
The customer is the shareholder. The consumer is a means to an end. Same as it ever was.
I mean, if they want to but I’m getting fast food less and less. My wife and I got two numbered breakfast meals from McDonalds and it ended up being $27~. Yeaah I’ll just make breakfast at home.
I don’t know whether to quote from Snow Crash or Libertarian Police Department.
Have read Snow Crash more than once, but hadn’t heard of that New Yorker article. A+++. Loved that he had to put a quarter in everything.
capitalism is nearing perfection their workers must be excited about all that surge pay
This is the best summary I could come up with:
Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.
It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Last year, Penegor announced a restructuring intended to speed decision-making and invest more in new restaurant development, particularly overseas.
The original article contains 232 words, the summary contains 160 words. Saved 31%. I’m a bot and I’m open source!
the good Mexican place in town feeds us better food for less than we would pay at 2/3rds of the fast food places in town. The exceptions being Cookout and Taco Bell. Either way, my family has been moving further and further from fast food going from once a week to maybe once a month if we are driving somewhere and don’t have time for something else.
Psst. Hey kid, want to buy a Baconator?
This will really hamper my 0 visits to Wendy’s without coupons.
Jokes on them, every single fast food place near me has already priced themselves out of contention as far as I am concerned.
You’re a fucking convenience freckle-bitch, not an $11 burger.
So you want customers to pay more for shittier service and already overpriced burgers? Fuck that.
Real restaurants have been doing this for years, but rather than raising prices at peak times, they lower them during the slow hours.
They’re called specials
Unpopular opinion, but I like it.
I don’t eat Wendy’s stuff often, but when I do it’s late at night, or other unpopular times. So, it would be cheaper for me. At popular times the higher prices will discourage people from going, so whoever does go will have a shorter line.
Yeah, no. The base price will be whatever price it is now (probably higher), then price will increase during busy times. They have zero incentive to make it cheaper, ever.
They have zero incentive to make it cheaper, ever.
Sure they do, competing against other burger joints. There’s a reason the prices are set where they are now: they’re high enough to generate a profit, but low enough to entice people to come there instead of other burger joints. But, right now those prices are static, not dynamic.
A burger joint that’s open late has to pay for staff. If they’re just sitting around without any customers they’re losing money. If they can lower prices to get people to come to them instead of Mc Donalds or Burger King at night, then they can presumably make more money.
Do you pray to the invisible hand of the free market before going to bed every night?
Nooo not the le epic company with the funny tweets