Google has reportedly removed much of Twitter’s links from its search results after the social network’s owner Elon Musk announced reading tweets would be limited.

Search Engine Roundtable found that Google had removed 52% of Twitter links since the crackdown began last week. Twitter now blocks users who are not logged in and sets limits on reading tweets.

According to Barry Schwartz, Google reported 471 million Twitter URLs as of Friday. But by Monday morning, that number had plummeted to 227 million.

“For normal indexing of these Twitter URLs, it seems like these tweets are dropping out of the sky,” Schwartz wrote.

Platformer reported last month that Twitter refused to pay its bill for Google Cloud services.

  • AlmightySnoo 🐢🇮🇱🇺🇦@lemmy.world
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    1 year ago

    Elon going to complain about another conspiracy going on while in reality it’s just that when crawlers are not able to open a certain URL they simply assume that the page doesn’t exist anymore. Google certainly didn’t “retaliate”, bots simply couldn’t find those pages anymore.

    • danc4498@lemmy.world
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      1 year ago

      The headline is actually wrong. Google did not do anything to Twitter. Twitter fucked up their own SEO by removing access to its content.

    • bingbong@lemmy.world
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      1 year ago

      The latest in a seemingly never-ending series of self-owns. Apart from the stress it must put on their devs, it’s been entertaining

    • coffeetest@kbin.social
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      1 year ago

      Crawl issues I am sure but also user experience issues. Google is sensitive to sending visitors to sites where metrics indicate users do not, like bounce rates etc. I don’t use twt but if it is the case you have the be logged in to see anything now, a non-logged in user will click a link from Google hit a login page, and use the back button. I would assume Google will see that as a bad search result and use it less.

      • Pseu@kbin.social
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        1 year ago

        If I were making a web crawler, I would make it so that if a crawler finds a domain that appears to have changed dramatically or gone offline it will re-crawl the domain and flag already-crawled pages as potentially obsolete.

  • bluestribute@lemmy.world
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    4 months ago

    Has anyone noticed too that if you put AI Blockers on your website Google delists it from their search?

  • Tygr@lemmy.world
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    1 year ago

    Elon, please buy Reddit and repeat your amazing ideas over there. You are so smart.

        • damnYouSun@sh.itjust.works
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          1 year ago

          I mean there’s admiring a ruthless mob boss - and then there is admiring a petty thief that keeps getting arrested and all his plans blow up in this face.

          Spez is losing his tiny mind.

        • EuphoricPenguin@normalcity.life
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          1 year ago

          The best part is that Elon is proving to be a pro at losing money left and right while simultaneously inventing new ways to make a social media platform suck to use.

      • YellowtoOrange@lemmy.world
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        1 year ago

        Oh, there’s scope to introduce “official” Reddit user badges for 10 bucks a pop and all of sorts of suicidal Musk shenanigans

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            1 year ago

            Honestly… We’re all (or a massive chunk of us are) Reddit refugees. I don’t give many fucks about that place. If it thrives, whatever. It’s out of my control. I’m not going to hate post here with fantasies of spez seeing it and being like, “WHYYYYY?”

            What little I’ve seen here seems like a disproportionate amount of passionate and quality users came over here. Users that were likely a bit more than casual; ie we we invested enough to use 3rd party clients, some of us are probably former mods who got disillusioned, etc.

            We’re all giddy and it is the honeymoon phase and I HOPE HOPE HOPE the users’ enthusiasm doesn’t fizzle like Mastodon seems to but I would say, just use this. Enjoy it. Post worthwhile things. I don’t think Reddit is necessarily going away, but if it’s just some weird bot riddled, low effort posts sort of place, why would we want to be there anyway?

            • Marxine@lemmy.world
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              1 year ago

              The fediverse will probably last as long as the internet does, if the BBS is anything to go by. And I’ve seen people starting to realize federation is an actually decent option at the very least.

    • WldFyre@lemmy.world
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      1 year ago

      I saw people unironically saying this and being upvoted for it in hackernews, completely turned me off from the site lol

      • agoramachina@sh.itjust.works
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        1 year ago

        Yup, I remember the absolute outrage when Ellen Pao became CEO of reddit, though it is nice at least to finally see her vindicated on there now. I hadn’t heard of the glass cliff until long after she left, but people have been referencing it left and right on reddit recently. Turns out, Ellen Pao wasn’t the problem…

        • FediFuckerFantastico@lemmy.world
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          1 year ago

          Yeah that’s crazy, I was furious when they fired Victoria back in the day. It’s nice to see that Alexis Ohanian is the one who deserves the blame for that massive fuckup. Man that gives me a pang of nostalgia for the old days of reddit though. Interesting that the Wiki article points to Obama’s presidency and the 08 financial collapse as a “glass cliff” event.

        • TimewornTraveler@lemm.ee
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          1 year ago

          Remember this?

          -( ͡° ͜ʖ ͡°)╯╲___卐卐卐卐 Don’t mind me just taking Ellen Pao for a walk

      • Deez@lemm.ee
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        1 year ago

        Thanks for sharing, I hadn’t heard of that expression or phenomenon.

    • Gerowen@lemmy.world
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      1 year ago

      She straight up admitted that she was essentially a sock puppet CEO and would offer no friction to anything Musk wanted.

      • whatsarefoogee@lemmy.world
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        1 year ago

        Musk is a manchild who can’t handle being told “no”, so that’s a given.

        But it’s smart of her to put that out in advance. It informs Musk that she will stay out of his way, and she doesn’t have to take the blame for idiotic decisions made by him.

        • kemsat@lemmy.world
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          1 year ago

          He’s the child of an emerald mine owner. Do people think that men like that choose wives based on how good a mother they’ll be? Doubt.

    • nPrime@lemmy.world
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      Both Musk and Huffman seem to think the E in CEO stands for “Enshittification.”

      Edit - typo

      • Afiefh@lemmy.world
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        Someone needs to make this Musk’s official title. Chief-Fuck-Upper. I also heard Chief-Twit circling around.

        Can we perhaps add a list of notable titles to his Wikipedia entry?

        • MartinXYZ@lemmy.ml
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          “CFU of Twitter” does have a nice ring to it

          Then Spez could be CFU of Reddit. I kinda miss Ellen Pao. And Chooter.

          Edit: A word.

  • MeanEYE@lemmy.world
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    1 year ago

    Mind you this is not Google doing it on purpose. This is just Musk’s genius idea of blocking tweets without being logged in. Others will drop as well, they just need some time to expire. Also, if you are wondering if they can show tweets to crawler but not show it to others Google doesn’t look favorably on that. Content must appear the same to crawler as well as humans.

      • notatoad@lemmy.world
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        people really need to get over this nonsense. yeah, twitter wasn’t paying their bills. but now they have paid it. it was just for some internal analytics services, not the main site, and had nothing to do with twitter’s recent downtime.

        google’s not going to retaliate against them after they paid.

    • Dr. Moose@lemmy.world
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      Note that Google allows plenty of login gated content which is actually against their indexing terms.

      The key is not to force it for every viewer or give a few view credits. The fact that Mollusk gang doesn’t know this is very reflective of their current capabilities. There’s no real talent left at Twitter.

  • Pissy Badger@pawb.social
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    1 year ago

    That post image.

    Is it just me, or is Elon looking more and more like a movie villain as time goes by?

    • Instigate@aussie.zone
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      I keep seeing it used for media articles because it’s fucking perfect and accurately displays his disdain for the poors. The fact that anyone with less than a billion dollars in net value thinks he cares about them is both baffling and hilarious.

      • CoderKat@lemm.ee
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        1 year ago

        his disdain for the poors.

        Correction: his disdain for everyone who isn’t himself. He doesn’t even treat his own kids well. His trans daughter changed her name to not be associated with him.

        • Instigate@aussie.zone
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          1 year ago

          But he’ll gladly suck some Saudi dick if it marginally increases his net value.

          Side note; I’m so glad that one of his daughters is trans because it helped expose him for the absolute fucking bigot he is. I stopped being a fanboy after the whole ‘pedo guy’ incident, and it’s been nice to have people finally come to the same realisation I’ve had and apologise for trying to defend him back then.

  • Ruorc@lemmy.world
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    1 year ago

    Blocking users who are not logged in has farther reaching consequences that aren’t readily apparent. For example, there was an AMBER Alert a few days ago with a short link to see more info. The link goes back to a Twitter account/tweet. All that time sensitive, useful information was behind a wall where you can’t see it unless you log in. Most people aren’t going to create an account just to do that.

      • stonefist@lemm.ee
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        1 year ago

        Yeah. Moronic to use Twitter for anything even remotely important like emergency alerts

        • Landrin201@lemmy.ml
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          I disagree.

          Twitter was one of the largest social media platforms on the planet, and was especially huge in the US. Before Musk bought it it didn’t show any signs of failure. It lasted over a decade, and had enough reach that I think it made a lot of sense for things like emergency alerts, government officials, etc. to use it as one means, even a main means, of disseminating information. It was really effective at that until what, a year ago?

          I don’t think anyone really predicted Elon Musk buying Twitter and running it into the ground within a year. Yes, it was hypothetically possible in our capitalist system, but there was no indication that it would until Elon made a joking tweet.

          Because of how the modern internet has organized itself, it was inevitable that critical systems would utilize Twitter for it’s reach.

          I think you’re applying hindsight and expecting people to have made decisions based on events that hadn’t happened yet. Before musk bought Twitter it wasn’t at all unreasonable for people to rely on it for information from government officials because it was the format millions of people were accustomed to receiving that information in every day.

          • stonefist@lemm.ee
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            1 year ago

            Well then since this is hindsight then I hope everyone is learning now that we shouldn’t be relying on single corporate entities to deliver our emergency notifications.

            “Retrospectively, it was a bad idea” makes more sense.

        • Black_Gulaman@lemmy.dbzer0.com
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          1 year ago

          It’s like this. Ambulance use the road even if the the hospitals didn’t build it. Now imagine, twitter is the road.

      • piecat@lemmy.world
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        1 year ago

        Oh I bet the actual employees are painfully aware. But the lack of funding and government red tape? That’s the real failure.

        • shinjiikarus@mylem.eu
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          1 year ago

          I’m always totally surprised how willfully European governments have put so much power into the hands of Twitter. Nearly every organization and politician has a Twitter account to be used for official and semi-official communication. And Twitter isn’t and was never really very popular in Europe compared to Facebook and other social networks, which these same organizations and politicians demonized to the max. I hope this is a wake up call: there are no inherently good centralized and commercialized social networks fit for communicating important information to an audience of potentially everyone.

          • blazarious@mylem.me
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            Yeah, I’m still baffled by the fact that all these officials are still on Twitter.

    • morrowind@lemmy.ml
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      I hope this results in companies no longer using Twitter for their communications. It’s completely inappropriate.

      I’ve missed two trains and had to take and Uber until I recently found the only place the train company reliably posts updates was Twitter, over their own damn website.

    • whatsarefoogee@lemmy.world
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      Using twitter for any kind of emergency communication is a very bad idea in the first place.

      Twitter is doing everyone a favor by demonstrating exactly why that is.

  • assembly@lemmy.world
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    1 year ago

    Doesn’t sound like retaliation to me, it sounds like their scheduled web crawlers are finding that content they used to index is now no longer viewable and this removed from search results. Pretty standard. My guess is that there were 400 million URLs listed and as the crawler uncovers that they are no longer available, that number will keep dropping to reflect only content publicly viewable. If only 500 URLs are now publicly viewable (without logins) then that’s what they will index. Google isn’t a search engine for private companies (unless you pay for the service) they are a public search engine so they make an effort to ensure that only public information is indexed. Some folk game the system (like the old expertsexchange.com) but sooner or later google drops the hammer.

  • PhoenxBlue@lemmy.ca
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    1 year ago

    Can someone please ELI5 what his end game is? I refuse to pay attention to twitter, but Elon, he’s crazy.

    • DevCat@lemmy.worldOP
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      You are assuming he has one. Before he overpaid for Twitter, he probably thought he would turn it into a successful version of TruthSocial. Then reality came knocking. Now, he may have no idea what he’s going to do.

      When you were a kid, did you ever take apart an old vacuum cleaner or power tool, thinking “I’m going to make something great out of this”? Then, when you had all the pieces lying around you, you wondered why you even started because you have no idea what you are going to do now? That may be Elon at the moment. He’s looking at the parts of his mom’s treasured vacuum cleaner, and wondering how he can blame it on the brother his parents never gave him.

      • PhoenxBlue@lemmy.ca
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        1 year ago

        Beautiful analogy.

        I can so relate to this, and it honestly does make perfect sense.

        When I was 8, I took a hacksaw to my cousins bike and ripped it in half. My plan was to make a unicycle… I only made people upset.

      • boopdepop@lemmy.fmhy.ml
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        1 year ago

        This pretty much sums it up for twitter I guess. Thank god we have fediverse (at least for those savvy enough) to partake in

  • Ensign_Crab@lemmy.world
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    Wait… so google can just do that? Guess Pinterest bought the premium cloud services and never misses a payment. And tips.

    • Balinares@pawb.social
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      Probably it’s just that the Google crawlers are not being served Twitter content, since Twitter now requires a logged in account. If so the number of indexed tweets should keep dwindling as they expire from the Google index, I imagine. We’ll see.

      • Beefalo@midwest.social
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        Yeah, I don’t know what else they’re gonna do. People are already getting pretty fed up with the search results from their core product, the bitching started years ago and it’s starting to get pretty loud, with power users of search becoming determined to find a better solution when they can. Don’t think Google doesn’t hear such things, or isn’t aware of them.

        So if search starts returning a bunch of results that are supposed to be Tweets but people keep hitting login paywalls, that just makes Google look bad. There’s already widely circulated plugins - which Google knows about because they’re getting installed on Chromium browsers - to automatically block Pinterest results, people were getting fed up with “fake” image results that weren’t usable. The value proposition of what is still their primary business is under attack and can’t stand more erosion of trust.

        Maybe it looks like retaliation for Musk not paying his bills, but it probably isn’t, it’s just more fallout from Musk’s actions.

        • Cabrio@lemmy.world
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          The Google search result issue came to a head because of the reddit debacle. With the protest sending so many core subs private it immediately killed any seo those subs had on google search. Even Google made the announcement acknowledging that the reddit protest had ruined search results with most of one of the largest and most visited websites suddenly not being searchable.

          If I had to hazard a guess I’d say the trouble at reddit is the first thing to put fire under Google’s feet in a long time and now the tech giant’s eye is focused back on their main product for generating ad revenue.

          So with Elon putting limits on accessibility for his site there is zero chance of Google being able to properly index and cache twitter content, I’d even bet most of the moderation was done by automated indexing systems that could no longer access content.

    • Dreadrat@lemm.ee
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      They do that for any site that isnt serving content anymore…i.e. essentially down. Will come back within a few days usually.

      • Cabrio@lemmy.world
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        1 year ago

        Remember when Google separated their parent services into a new company called Alphabet? Alphabet’s motto isn’t ‘don’t be evil’.

    • MSids@lemmy.sdf.org
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      I mean, is it evil? Seems like removing results that can’t be seen without a login might make sense. Google has plenty of faults but I don’t know if this is one of them

      • mcepl@lemmy.world
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        If it is just a revenge for Elon not paying fees for the Google hosting, it would be very evil indeed. Of course, from Lemmy point of view, it is just reason to get more popcorn.

      • pewter@lemmy.world
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        Did Pinterest used to require logins to see their images? I remember I used to get annoyed when search results directed me to that site

    • kennydidwhat@lemmy.world
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      The details are unclear as to why these links were removed. Opining on Alphabet’s morals at this point is premature.

        • kennydidwhat@lemmy.world
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          We don’t need to make up reasons to call corpos such as Alphabet evil. The fact of the matter is that at this time, nobody even knows if Google lifted a finger to forward the delisting of Tweets. For all we know, it could be entirely on Twitter’s end.

          Hence, assigning blame to Google for this without understanding their role in it is premature.

          • Move to lemm.ee@lemmy.world
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            Why are you so invested in bootlicking for google? They are precisely one of the mega corporations that fediverse exists to get away from. Peertube and other projects target platforms they own just like lemmy targets reddit and mastodon targets twitter. They are one of many centralised ridiculously oversized evil corps that this entire platform aims to subvert.

        • ieatpillowtags@lemmy.world
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          He also said “doing evil things” but I’ve seen no evidence that they have “done” anything. This could be just be the algorithm responding to these tweets no longer being visible without login.

      • macintosh@lemmy.world
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        I keep hoping that he at least thinks he has an endgame for the sake of my faith in the world but it becomes increasingly clear that he doesn’t. I imagine once he sinks it he’ll say it was all a 4D chess play to destroy centralized social media and save freedom of speech though.

      • Zithero@lemmy.world
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        Buying Twitter and tanking it lets him write off a huge amount of money for 2023 and get his taxes back from the previous year.

        Also he gets to leverage Tesla stock as the company is growing more fiscally viable… Why does that matter? Why sell before it takes off??

        Elon bought Twitter with $12.5bn in loans… Secured with the same value of Tesla stock. He didn’t sell it…

        So it’s almost free money. If the stock takes off he can make out like a bandit, pay the loan off with 1/2 the value of the real stock once it rises, but despite making money can still claim an overall loss on Twitter…

        This is why he doesn’t give a fark if Twitter lives or dies. If Twitter dies it’s a write off, but because half the investment is literally a loan against Tesla stock he still treats it like free money…

        • Shikadi@wirebase.org
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          There’s a cap on loss deductions, billionaires don’t care about deducting losses. Also he didn’t buy it with Tesla stock, he put up Tesla stock as collateral.

          • Zithero@lemmy.world
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            Right…stock as collateral in a loan.

            It’s amazing what bullshit Billionaires can do.

            Also those losses are per corporate entity so he gets to use those caps multiple times on each corporation and on himself.

      • fluke@lemmy.world
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        Probably some sort of rich person scheme that he can do whereby if his multi-billion dollar mistake ends up being a failure he can write it off and no longer be on the hook for it or something.

        Like bankruptcy, but only for twitter and not himself.