The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

  • unix84@lemmy.sdf.org
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    1 year ago

    13% is low, but I guess this shows how resistant to change people are. It’s better to establish a new market (or the first to become popular in a young market) than to try and come along with something disruptive in a mature market.

  • dangblingus@lemmy.dbzer0.com
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    1 year ago

    Nope. Nothing failed. This was Elon’s gambit the entire time. He wanted to tank Twitter. He was never interested in improving it or making it profitable. Why do you think Saudi Arabia gave him 22B to buy it?

    • MagicShel@programming.dev
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      1 year ago

      Your position is that a wealthy man deliberately burned 22 billion dollars to destroy microblogging? That he’s intelligent enough to plan and execute this perfectly, but too dumb to think of a better way to spend 22 billion on himself?

      I think this theory falls apart on examination, to say nothing of Occam’s Razor which argues heavily in favor of sheer incompetence.

      • Actaeon@artemis.camp
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        1 year ago

        He burned 22 billion because he was forced to after being a doofus. He is not destroying microblogging, he is destroying the environment around microblogging on his platform. It is his new toy that was never worth what he paid for it, so there is little point (to him) in trying to recoup monetary value. It’s value is to him is being his personal playground.

      • whofearsthenight@lemm.ee
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        1 year ago

        Obviously, to ruin the world and complete his turn into a Bond villain, he needed to tank the 5th most popular social media site, which has been proven over and over to have less influence than anyone thinks.

      • localhost443@discuss.tchncs.de
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        1 year ago

        The most obvious explanation to me is that following so much success running pump and dump scams on his followers in some stocks but mostly unregulated crypto, he decided he was untouchable. Then tried to run another such scheme on twitter stock, but this time threw in a legally binding contract into the manipulation because he’s too dumb to realise how dumb he is.

        He got so used to fucking around, he thought he’d never have to find out…

      • meseek #2982@lemmy.ca
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        1 year ago

        This paints Elon like a calculated intellectual that carefully weighs his decisions and has a great team around him. When in reality, he’s a petulant, ego maniac that is far more swayed by his mercurial emotions than reason and intellect. His many prepubescent tantrums over the years is evidence of that.

        Money doesn’t mean anything. It doesn’t make you a genius because you used your status to con someone out of it. If you don’t know how the tech works, Elon sounds like a fucking genius. A visionary. But if you are in the field, you’ll realize that his promises (living on Mars, brain chips, etc.) are just fiction.

        • MagicShel@programming.dev
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          1 year ago

          I’m not sure from the tone of your post whether you are trying to agree or disagree with my conclusion because it reads slightly argumentative, but I assure you I agree with you 100% and think this supports my point perfectly so maybe I’m misreading the tone. I upvoted you either way for being right in your points whether you come to the same conclusion as me or not.

    • Honytawk@lemmy.zip
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      Well the banks that invested 13 Billion in the take over will not like that if it were true and will sue him.

      Elon Musk: slams dick in car door

      Musk Fans: Masterful gambit, sir!

      • Scrubbles@poptalk.scrubbles.tech
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        1 year ago

        The theory is that he secretly has shorted Twitter somehow. Which I could see, but it’d take an immense amount of planning that no one has picked up on. So, I’ll just continue watching the dumpster fire

      • Thisfox@sopuli.xyz
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        1 year ago

        Because he is throwing a tantrum. The toy he bought won’t do what he wants, and people won’t play with him, so he is breaking the toy. It isn’t a rational decision, it is a tantrum.

  • Kayn@dormi.zone
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    1 year ago

    it is literally how I connect with my niche community on there

    And that’s why it’s only 13%

    • dawa@programming.dev
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      1 year ago

      And he’s not alone.

      I’m on tech Twitter and trying to switch to Mastodon. Unfortunately, the latest news and top content are still on Twitter and I don’t want to be missing out on either of those.

      • nix@midwest.social
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        A real transition will happen in bursts. I’d love to see stats by interest categories, because I suspect what happens is enough prominent people in some community move at to bring the rest with them, but until that happens there’s no budge.

  • Reality Suit@lemmy.one
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    1 year ago

    I’m convinced that muskrat did this to destroy a channel of communication. It sure helped me look for more free and open source alternatives. I never used Twitter other than seeing live on the spot events.

  • Foni@lemm.ee
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    1 year ago

    Only 13%?? With everything he’s going through, it seems very little to me. I think that the turning point would be top-level institutions and politicians changing Mastodon, I think that as long as that does not happen Twitter will still be relevant unfortunately

    • Pyr_Pressure@lemmy.ca
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      1 year ago

      That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

      Not sure if weekly/monthly users dropping out would be included in that tally. Also it says nothing about activity time from the daily users. It’s possible the users that stuck around may not be using it as much i.e. 1-2 tweets or comments a day now vs 10-20 before.

      • sure@lemmy.ml
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        1 year ago

        That’s just the 13% who have stopped using it daily I imagine, who were already probably super addicted to it.

        It’s the opposite. As per the article, daily users remained consistent while monthly users saw the 13% drop.

    • jsdz@lemmy.ml
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      1 year ago

      13% may not sound like a lot, but it includes almost all of the 10% who weren’t complete idiots.

        • gyrfalcon@beehaw.orgM
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          1 year ago

          Hey, this comment reads like you’re just dunking on another user. If that is not what you meant to do, please try to communicate more clearly, and if that is what you meant to do, please refrain while commenting on Beehaw in order to be(e) nice. Thanks!

  • Sina@beehaw.org
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    1 year ago

    I think it’s embarrassing how low that number is. If there are alien civilizations out there, I think humans would be at the bottom of the barrel intelligence wise.

    • Honytawk@lemmy.zip
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      1 year ago

      It is probably like 50% of the users, the other 74% are bots that are still on the platform. lol

  • arc@lemm.ee
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    1 year ago

    I still use Twitter but I think honestly that I could live without it and I reckon most other people could too. It’s just force of habit more than anything else. Mastodon, or Threads, or Blue Sky would all be quite happy to pick up the slack. I actually use Mastodon too but I wish the news media would produce feeds for it rather than rely on mirrors.

    The place has become a cesspool tbh and with no moderation it only gets worse with each passing day. Blue ticks actually pay to elevate their moronic hate views above others so more moderate and normal voices get drowned out. Musk is mulling charging everyone money to “combat bots” (bullshit), and mulling pulling out of the EU because of their pesky requirements about moderation. I wish he’d do all this stuff and bring the whole thing crashing down.

    • TWeaK@lemm.ee
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      1 year ago

      Just you wait until elections really kick off, then you’ll really see how shit it is.

  • nik0@lemm.ee
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    1 year ago

    He should start charging the users to make up for the loss ;) (praying and hoping this damn site dies soon)

  • Plume (She/Her)@beehaw.org
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    1 year ago

    Rebranding Twitter, one of the most recognizable brand on earth, to “X” is not just shooting yourself in the foot, it’s taking a shotgun, aiming at your feet and pulling the trigger.

  • PrettyFlyForAFatGuy@lemmy.ml
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    1 year ago

    i actually thought i would go take a look at threads. when i tried to log in on my PC it told me i had to download the app on my phone before it would let me log in with the account they already apparently created for me.

    so i left and havent been back

    • abhibeckert@beehaw.org
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      1 year ago

      Threads was launched before it was finished to capitalise on one of Musk’s more brain dead decisions - and the Threads website was initially almost unusable (it’s still missing a lot of things - such as federation with Mastodon).

      The requirement to use a phone app, if it still exists, wasn’t nefarious, it was just the best they could do without delaying the product launch.

      As for “the account they already apparently created”… AFAIK threads runs on Instagram’s infrastructure. So if you have an Instagram account then, yeah, “signing up to threads” is basically just enabling threads on your existing account. If you don’t have an Instagram account I’m pretty sure they create one when you sign up for Threads (but disable Instagram on your account unless you “sign up” over there).

  • twinnie@feddit.uk
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    1 year ago

    To be honest, I’ve had a Twitter account for years but didn’t really use it. I would only go on Twitter once every few months. Since everyone’s talking about it now because of Musk I think about it more and use it a little more. Maybe once a week. I wonder if the lost users are being replaced by people like me.

    • Coffee Junky ❤️@beehaw.org
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      1 year ago

      For me it’s more the other way around, had a Twitter account for years. Didn’t really use it much, a bit more in the last 2 years. Deleted my account after Elon took over.

  • Cyrus Draegur@lemm.ee
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    1 year ago

    mastodon finally clicked for me and i don’t miss twitter at all. sometimes i accidentally load twitter out of force of habit, but immediately recognize how much it sucks now and close it again. Likewise, reddit’s dead to me too now. i’m finally starting to feel like decentralized federated social media systems might actually work out.

    • DogMuffins@discuss.tchncs.de
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      1 year ago

      Out of curiosity, can I ask what it was that made mastodon click?

      I had two or three goes before realising that choosing the right instance can give you an engaging “local” feed. That seems dramatically less important on lemmy though.

      • Cyrus Draegur@lemm.ee
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        1 year ago

        i’m not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say “fuck this” and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just … sad, and it reminds me that I have a better place that I’d enjoy visiting more.

    • 1984@lemmy.today
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      What is reddit? That shit site with psycho owners who want to go public because they are convinced they are successful, despite not being able to make any money and alienating their moderators and userbase? Lols.

      • Cyrus Draegur@lemm.ee
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        1 year ago

        i started reading your reply in the voice of Dracula from the intro to Symphony of the Night XD

        “WHAT is REDDIT 🍷💫💥 but a MISERABLE pile of SHITPOSTS!”

        The 'net ill-needs a failure such as him.

        His terms of service are as empty as his revenues!

        all this to say, yeah fam 100% totally agree