If you, like me, live in the EU, Facebook is now entirely clamping down and forcing free users to make their personal data available for monetization.
Attempting to access any Facebook domain and perhaps also other meta products will redirect you to the following prompt with a choice between either accepting the monetization of your user data, or coughing up a region-dependent monthly subscription fee: base (for me ~10€) + an additional fee (~7€) for each additional facebook or instagram account you have.
Now, the hidden third option. At an initial glance, it seems like there is no other option but to click one of the buttons - however, certain links still work, and grant access to important pieces of functionality through your web browser.
If anyone has information to add regarding Facebook or Instagram, please do share it. I’ve only (begrudgingly) used the former up until now, but I know many others use Instagram and don’t feel like giving a single cent (nor their personal info) to Meta.
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https://www.facebook.com/dyi - perhaps most important of all, now is a good time to make a request to download your Facebook data. Don’t forget to switch to data for “all time” and “high quality” if you intend to permanently delete your account.
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https://www.facebook.com/your_information - here you can find and manage your information, but crucially also access Facebook messenger.
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The messenger app: Still hasn’t prompted me with anything, though I expect that will change in the not too far future.
Currently my plan is to use messenger to inform any important friends that I intend to leave FB, and where they’ll be able to reach me in the future.
Third choice: Delete your account and never look back.
What’s absolutely scummy is that “laws are changing in your region” is not what happened. The law hasn’t significantly changed. What has changes is that the regulator is finally enforcing the law.
Also said law doesn’t allow blocking access if you don’t agree to the tracking rules, so let’s see where this goes.
When the “Subscribe” button is gray and the “Use for free” button is blue, you know something’s up 🤔
Probably because the lost revenue from not showings ads exceeds the monthly subscription cost.
You think they make 10€ per user in ads? I don’t believe that, the ad market is very competitive and banner ads don’t pay well.
Maybe, maybe not. But the UX pattern they use clearly indicates that they rather have users continue to use the adds version instead of getting 10 euros per month. And that’s certainly not because of the goodness of their heart but because it is better for them as a company. And “better for the company” pretty much always means “making more money”.
I don’t know, I don’t even believe, that they are going to stop using your data, even if you pay. So I don’t really know what to think. Also im very happy, that I’m done with meta as a whole.
That pricing (or any pricing) is unsustainable, all it is there for is to give illusion of choice to try and comply with the law. Your data are useless if too many people choose to pay and Facebook dies, on the contrary the more people allows for refined monetization, the stronger Facebook’s business becomes (or get back to before GDPR status).
I’ve worked for a successful scaleup that was pouring millions into Google ads every month. I have no idea who click ads, but it worked for them.
youtube only makes around 2€ per user per month by the most optimistic estimates, and they serve full tv-like video ads which are also clickable and targeted, and a lot of them. that’s literally the final form of advertising and it still doesn’t reach a monthly 10€/user, the addressable market is just not that big.
the dark pattern is real though. they’re going for your data and they’re not doing it for money. make of that what you will (i certainly have ideas and they’re not pleasant)
Also those are video ads, that get you waaaay more money, opposed to the banner ads on Facebook (at least some)
One thing nobody has mentioned here is that paying users devalue the ads for non-paying users. Paying users are more likely to have desposableincomee, and are more valuable to advertisers. If advertisers know that the only people being shown ads are those without the money to buy their products, they won’t be willing to buy the ad space.
It’s because they make more money from your user data, but it also doesn’t cost you money
The text is also incredible misleading. The data will still be harvested and monetized, just not for ads.
Even that claim I find dubious. Yes, your data won’t inform targeted ads on Facebook, but that doesn’t mean it won’t be used for targeted ads elsewhere on the internet.
Delete that garbage.
I swore off all Meta products before they were called Meta. One of the better decisions I’ve ever made.
this has to be illegal.
like, no, seriously. i’m not a lawyer but i was working on a (since failed) startup in 2018 and distinctly remember how much headache the gdpr caused. literally one of the main things was that you cannot coerce users into consenting to data processing, or make features conditional to them. the gdpr makes a distinction between processing you do to perform a contract (that’s why no one asks for your consent for processing your email address to log you in, that’s implied) and processing you do for other reasons, which require user consent (that’s why everyone asks if they can spam you on the same email – it doesn’t matter that your email address is already on their server, processing it for marketing reasons requires consent of the data subject). opting into these kinds of processing needs to be granular, if it’s not they lose the validity of your consent.
i seriously hope facebook gets slapped so hard over this that no one ever thinks about doing this again. “paying with your data” should never be a thing in any society that calls itself civilized.
Yeah I really hope the EU smack’em down. Asking users to pay a fee only because their countries law limit an illegal practice is astonishing
I trust that Facebook lawyers are payed enough to make sure that this is technically legal. These laws always have loopholes.
I would love for FB to be smacked down hard by the EU, but isn’t this just the inclusion of a new option that didn’t exist before, I.e. the subscription? If you push the right button, isn’t that the status quo that you’ve been using all along without any other option? I don’t understand how giving more options is more coercive than before.
no, ever since 2018 when the gdpr actually went into effect, they had to allow users to opt out of data processing individually for different purposes. like, if you want to allow facebook to process your data for improving their site but not for marketing purposes, you need to be able to set that, and facebook needs to respect that. as such, you had the option to use the site without “paying for it with your data” at all.
and if that’s not a viable business model and they need to charge a subscription fee, that’s alright. there’s nothing in the gdpr that says you cannot charge for services. the problematic part here is that they do provide a free service but only if you consent to data processing. like i said, i’m not a lawyer, but i’m pretty sure that’s illegal, and it absolutely should be illegal. if they decide to provide a free tier (or a paid tier for that matter), it needs to be available even if you don’t consent for unrelated data processing. they’re not obligated to provide anything, but if they do provide something, they cannot discriminate against users who don’t want to share their data.
that’s the problematic bit here. privacy cannot be a premium feature. facebook is trying to charge for something here that should be available to all users, whether or not the underlying product is freely available or not.
like, no, seriously.
like, what does “like” mean?
It’s how people have been talking for, like, 20 years now at least
Rather, fucked american english. Like, fucked american english. Like, fucked. Like, like! Like!
flair, mostly. lol
Assuming you’re not a native English speaker. It’s a filler word. It doesn’t really mean anything, it’s used more to communicate tone.
Don’t assume the things you can’t know of.
I welcome this change. It makes it clear to the user in realistic terms how they want to engage with the site.
- Pay up with your money
- Pay up with your data
- Don’t use Facebook
I despise Meta and all their products but they are entitled to charge people for them. Shit ain’t free to run, you know.
I’d much sooner they showed this banner and force people to make a decision than what they’ve been doing up until now, which is to “assume” everyone’s fine with their personal data being harvested and exploited without their knowledge or consent.
The options are actually:
- Pay up with your money and your data
- Pay up with your data
Along with weasel words that imply your data is not going to be laundered, sold, abused, etc. It will be.
Did you omit option 3 for brevity, or because you think it’s not a valid option?
For brevity, but if you want to split hairs, Facebook maintains a profile on you even if you never use their website. They buy data about your offline activity…
Really, there are two kinds of people. The ones who have accounts on Facebook, and the ones who don’t know they have accounts with Facebook
That assumes that because they’re paying they aren’t also tracking. They might not use it for ads directly but they’ll still sell it to others that will show you ads off Facebook.
Don’t use Facebook is the best answer but if you must then the next best option is:
- Choose a better Adblock
You don’t owe your enemy anything. Stop using spyware as a business model or run out of money.
- Pay up with your money
More like give us money, while also paying up with your data, that we won’t use for tracking, only for resell to people that will sell us back tracking details in a maybe not currently illegal way. Also we also are the “people” that will buy the info and sell back the tracking.
Dark pattern of the week: button colors.
Can you guess which button Meta really wants you to press?
How much you wanna bet your info will still be used for ads even if you subscribe?
Lol the wording and design of it all. Subscribe to use without ads, picture of a credit card. Versus Use for free with ads, picture of a shooting star:
Discover products and brands through personalized ads, while using your Facebook account for free.
Plus the little “your current experience” highlighted in green. And finally “use for free” highlighted in blue.
They really want you to go with the second option so they can try to prove to the court that people want free stuff. When most of them were likely unconsciously coerced into it.
The big mean regulator is trying to make us charge you money. Click here to pay up or click here to stay free.
“It’s free and always will be”
It is free. You are not paying. You couldnt even get money for your information so its not like youre selling it
You couldnt even get money for your information
Well, you could. Taking part in surveys in exchange of monetary compensation is a side hustle for many.
And on the other side is sourcing data a huge expense for many research endeavours.
That’s why everybody is buying from Google & Facebook. Because they offer it for relative low cost.
Recently uninstalled:
- Twitter/X
I feel free. My phone feels lighter, almost. My brain feels lighter.
Same! I am enjoying the fediverse as a largely nontoxic replacement.
Agreed. It’s not too mainstream (yet) so not too much drivel has started seeping through lol. Here’s hoping it’ll stay this way. Feels very wholesome so far! Feeling at home already.
don’t forget to delete the accounts too! I’ve seen people just deleting the app and thinking their account is gone too.
Very good tip! To be honest, I’m not ready to delete the accounts yet. I’ll just run the services on my computer in containers (Firefox) and with μBlock Origin, so there’s minimal impact of this change for me.
But it does feel very nice not to be able to do much when I pull out my phone as a reflex. I feel limited in a positive way. Much rather be talking to you fine folk than the drivel I was often interacting with on Reddit. 😁
LOL why are people using Facebook?
I use it for one single purpose, browsing marketplace. I look for local used game stuff and that’s really it. If something peaks my interest I have my girlfriend message them since she uses messenger, I refuse to have it on my phone.
Even then, I’m using Firefox with UBO so even if they do use my browsing data for ads, I ain’t seeing them anyway.
Turns out you can in fact, cuck the Zuck
Because my friends and family, unfortunately use Facebook. Moreso IG these days actually. And if I’m not on there I get left out of fun activities.
What if I told you there are other ways to stay in touch with friends and family? Shocking, I know, but stay with me here…
To communicate with people, to follow various pages and groups that notify me of the current events in the topics that interest me, to buy and sell stuff in some groups, etc. At least in my case.
The real question, in EU, is not Facebook (or even Instagram). It’s WhatsApp. Business talk with WhatsApp, family talk with WhatsApp, meet a person in a bar? Yep WhatsApp or you are the weirdo
As soon I got the banners, I uninstalled the app and switched to friendly. Not sure if I have such luxury with WhatsApp…. Maybe time to explore matrix? 🤷
I would love to ditch WhatsApp, but then I wouldn’t be in touch with my family half as much, and it would be a lot more difficult to get anything done.
I am in Spain where people simply assume you have WA, and the majority of small business use it extensively.Remind those businesses that if they don’t have explicit consent from the people saved in their contacts, they are violating article 44 of the GDPR.
Same if their websites use Google Analytics without asking for consent first.
What can facebook really gather from whatsapp? Asfaik messages are encrypted, and other than that I’m not really giving info to whatsapp, like my estado and date of birth but that’s pretty much it.
Like I get it from facebook, you are constantly looking things up that can tell what u like, hobbies, or political affiliation, but whatsapp?
They’re “encrypted” meaning they claim so and nobody was able to prove otherwise.
Even assuming they really are encrypted end-to-end, the app can still spy on you directly on your phone. It has access to all your conversation history and everything you type. 😊
Now, I’m not saying they’re sending that verbatim to Facebook but it’s enough to get the gist of a conversation. Like, that you were talking about hair products. That’s enough to be able to sell some ads to you and your conversation partner.
Matrix is pretty good! I use Element. It’s pretty much as usable as anything else I’ve used for similar purposes: Discord, Slack, Messenger, etc.
Hard part is obviously getting people to switch over. But it’s ready for normies!
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