If you’re paywalled, check this archive link.
What the article calls “corporate trolls” is simply astroturfing. It became rampant in Reddit; as the walled garden was unwalled, more of the organic grass has been replaced.
The studies are from 2018 and 2020 and they didn’t find that 15% of the content was by corporate trolls, they found that 15% of the top 100 subreddits had posts by corporate trolls in them. 🙄
Author is making things up. The studies it talks about are not new, they do not link to the studies and there is no evidence that 15% of reddit content is corporate trolls. The author claims that young people reporting more troll activity is evidence of trolls targeting younger people rather than evidence of young people being more likely to identify troll activity. Article is garbage.
That’s a very lowball figure.
