Microsoft is testing ads (recommendations) in yet another location of its Windows 11 operating system.

When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

  • bolexforsoup@lemmy.blahaj.zoneEnglish
    0·
    3 months ago

    Microsoft is the only company that charges for an operating system so frankly I don’t understand why they feel entitled to that income anyway

    • conciselyverbose@sh.itjust.worksEnglish
      2·
      3 months ago

      It’s effectively bundled with Apple hardware (which also dramatically lowers their development costs; they don’t support anything they don’t ship and are perfectly willing to abandon hardware once it no longer supports the level of hardware features they feel the new OS version needs). I’m not sure it’s that different.

      Android is free (maybe? Do phone manufacturers pay for Google play branding?), but they make their money by having the lions share of software going through their storefront. Microsoft is never going to do that with Windows.

      • Semi-Hemi-Lemmygod@lemmy.worldEnglish
        2·
        3 months ago

        Back in the 90s Apple charge for OS upgrades. I saved my allowance money to get OS 8 and was super happy when I got OS X 10.2 for Christmas. Once they could reliably deliver upgrades over the Internet they stopped charging for it.

      • bolexforsoup@lemmy.blahaj.zoneEnglish
        1·
        3 months ago

        You could say that about any product or service. “They don’t charge for a steering wheel on your car it’s bundled in.” But that’s not a useful or meaningful distinction.

        The issue here is windows famously charged until very recently (and still sort of does) which distinguishes it from those that don’t charge.

        • conciselyverbose@sh.itjust.worksEnglish
          0·
          3 months ago

          But Windows is the product. Hardware is a small part of their revenue, and most of their install base is hardware that isn’t theirs.

          MacOS is also part of Apple’s product, but they pretty much only sell higher margin premium hardware that both pays for and streamlines the OS development process.