return2ozma@lemmy.world to memes@lemmy.world · 5 days agoWe always knew they weren't serious about Pride...lemmy.worldimagemessage-square44fedilinkarrow-up1866arrow-down115
arrow-up1851arrow-down1imageWe always knew they weren't serious about Pride...lemmy.worldreturn2ozma@lemmy.world to memes@lemmy.world · 5 days agomessage-square44fedilink
minus-squareperegrin5@lemm.eelinkfedilinkEnglisharrow-up17arrow-down1·5 days agoWell we are their main demographic so it’s still a good financial decision for them.
minus-squareSkyezOpen@lemmy.worldlinkfedilinkarrow-up2arrow-down1·5 days agoI think that actually happened naturally, and when they noticed they made the ads to capitalize on it. Saw a writeup about it somewhere but I forget where.
minus-squarefelsiq@lemmy.ziplinkfedilinkarrow-up8·5 days agoCan you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
minus-squareBlueMacaw@lemmy.worldlinkfedilinkarrow-up7·5 days agohttps://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
minus-squareKaboom@reddthat.comlinkfedilinkarrow-up12arrow-down3·5 days agoSubaru used to advertise to queer folk in the 90s before it was cool. I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something
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Well we are their main demographic so it’s still a good financial decision for them.
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I think that actually happened naturally, and when they noticed they made the ads to capitalize on it.
Saw a writeup about it somewhere but I forget where.
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Can you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
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Subaru used to advertise to queer folk in the 90s before it was cool.
I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something