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SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
We gotta pump those numbers up. Those are rookie numbers.
Are you saying the closure of many of the subs from June 12-14 and beyond had a negative impact on website traffic?
Yep. They went from 1.7B visits to 1.7B visits
They can’t afford more decimal digits; it’s a free report.
Oh no!
Havent been there since the day of the blackout, not missing anything.
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The real data point will come in a few months/years. On every social media platform, a small percentage of users drive the majority of content. On Twitter, for example, 25% of the users create 75% of the tweets. So estimating the effect of Redditgate by traffic is a poor metric (at best a trailing metric). Lots of lurkers (which is the vast majority of users) will still drive traffic until the content becomes worse. And for the many users and moderators of Reddit which were creating and curating nearly all the content, I’ve got to believe a significant percentage are irretrievably angered by their FREE efforts being dismissed by u/spez and have left. Just losing the efforts of the bot subreddit over the next few months will flood Reddit with exponentially increasing shitposts.
I think many are coming to Lemmy just based upon my anecdotal observation that the quality of posts on Lemmy has increased dramatically in the last 3 weeks.
Is this common for this time of year? I know I’m online less in the summer. Reddit is going/has gone to hell, but it seems like there are other factors here
I spend a ton more time doomscrolling during summer holidays, so I’d say this is anecdotal 💁♂️
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I didn’t think I would cut it completely, but once Sync died I tried to use the browser and it just forces that app on you. The app is unusable and very unenjoyable. Cold Turkey it is.
I imagined the numbers would be a touch higher but 3% feels shruggable.
I think the real question that these numbers don’t tell you though is the quality of the content. When I have popped on just out in f curiosity and not logged in, the new ‘front page of the internet’ appears to be whitepeople twitter and memes. Doesn’t look inviting enough for me to log in at all.
I’m genuinely surprised the Lemmy exodus has been as large as 3%. Reddit will be just fine. This isn’t like Digg > Reddit.
I mean, this is actually a lot like Digg > Reddit, the same class of user has migrated. It’s just that Reddit has long outgrown that techy/nerdy demographic. I doubt they’ll miss us much.
Nor do I want that other 97% to follow us to Lemmy, especially.
Does this account for traffic generated through official/unofficial apps?
Looks like no, it’s desktop only:
reddit.com’s traffic has decreased by 3.36% compared to last month (Desktop).
Interesting to note that if you scroll down further you’ll see that the #1 content referral to reddit is adult content at 20.6%, with second place being video games at 16.3%. A solid one fifth of the other sites pointing at reddit do so for porn, basically.
Feels like if it’s desktop only, these numbers really aren’t worth much. Isn’t a very large portion of reddit’s traffic on mobile? I probably spent less than 10% of my reddit time on desktop.
I think I’ve used the desktop version once; to set up my account.
My thought exactly!
I don’t think that SimilarWeb includes app traffic in their estimates; they seem to focus on web traffic only. App traffic would be interesting to track, though.
This could get very, very complicated. A lot of mobile apps are nothing more than a slightly customized mobile web browser, complete with web bugs. Others are native code with raw API/etc calls. Some are a mixture. And all of that kinda misses the point of the data that people want when they see these reports.
Appears that this doesn’t include July numbers. I think most of the people leaving Reddit, myself included, didn’t do it until our 3rd party apps actually got killed on July 1st. Will be interesting to see these numbers at the end of the month.
Just found out about Lemmy for the first time, joined, and am loving the layout/website/app so far. Probably going to switch over to just this over time.
This gets made back by September.
95% of people who use reddit use the official app or website, and don’t notice a single thing except the occasional stray John Oliver meme.
Not enough hobby communities left.
Now that Reddit made the decision to move it’s NSFW content behind it’s app, this decline will 3x in speed.
I would really like to be a fly on the wall at their meetings to know if that is in line with their expectations or not.
Note that this only goes up to June. The July numbers are the more interesting ones IMO. Stats I’ve seen show that post/comment volume is about the same, but they could have bot accounts making up the difference.
I wonder if spez will be dumb enough to try to hide their bot use from investors and get sued after the deal when things get revealed. Or maybe he’ll be stuck covering that up for the rest of his life.
Yeah I stuck around to enjoy the show through June. At 9pm EDT on 30JUN, Apollo stopped loading posts and that was the last time I saw Reddit.
Could be I’m an unusual case, but I imagine if Reddit was actually damaged in this fiasco the JUL numbers will tell the tale.
While I wouldn’t put bots past the reddit staff (they do so little about astro-turfing that it’s hard to imagine they’re opposed to it), they’re not the only ones with something to lose.
Reactionaries and extremists have worked very hard to build “mask on” communities that aren’t overtly far-right but are nevertheless an important stepping stone on the way there.
I’m sure they don’t want to start over again on a new platform that is much more difficult to manipulate.
Yeah that’s a good point. Some of the scammer bots were so easy to spot and even easier to automate that spotting while they were stealing comments to build karma for credibility/posting in subs that required a minimum karma that I wondered why they even still existed. The answer is some variation of Reddit didn’t care to stop them, the only question was if it was based on resources, apathy, or corruption.
Those last two are less likely here. With it being open source, there’s a lot of ambition to go around, so even when the main devs get tired of it, others can come and fill in the parts that are important to them. Corruption can’t be too blatant or the corrupted ones will be cut out of the equation, which means even the scammers and propagandists will need to temper themselves even if they find something that works well for a while because anything too blatant will get noticed and dealt with.
It will be much more interesting to see a year from now, after most of the actual content posters and decent mods have left. 🍿