This is just another side effects of the proliferation of AI generated text that is difficult to distinguish from human generated text. Obviously, SEO optimization has always been an issue, but more now than ever, distinguishing the fluff and nonsense from the valid is a significant challenge. I can only imagine small businesses are going to find it even more difficult to stand out when pumping SEO optimized sites requires only a few clicks. How can you compete when the tools are ubiquitous, easy to use, and available to all and the game values the results of these tools rather than the product or company themselves?