Millennials generally had hope and lost it.

Gen Z never had any hope.

Marketing Exec here. I specialise in generation segmentation. I wrote this recently for my employer:

Gen-Z

Are recession learned, young, with low disposable income and low income. They are in education, are career starters and living at home.

They are lonely, single, and spend 10 hours p/day online (hyper online consumption / always logged in) with the least attention to ads. They are engaged in people-discussing-products-and-services, prefer information over ads, and use ad blockers.

Otherwise known as ‘digital natives’, Gen-Z are highly socially consciousness (body image, cyberbullying, mental health) and highly environmentally conscious. They have a strong focus on saving and responsible spending and are quite frugal. They are study and career minded and prefer money over perks and benefits in employment. They dislike having their time wasted. They have a low attention span.

Millennials

Have long-term debt (mortgage/car/student loan) and have young children. They are not at full purchasing power, are the most adaptable generation ever to pre-and post-technology, are delayed in marriage, delayed in independence, and came of age through globalisation and economic rollercoasters.

They prefer texting/messaging, are high use smartphone users, and sleep with their phone. They are the most active and health conscious generation, environmentally conscious, and the highest consumers of web content. Learning is more compelling than buying to Millennials as they spend an average of 4 hours p/day online or with phone/apps. They prefer advisors, advice, and opinions over a corporate story. They prefer sharing economy (access not ownership). Prefer e-commerce as entertainment.

Millennials are impatient, have reduced brand loyalty, and are extremely tech savvy. They are researchers of ideas, thoughtful and seeking expertise, and love to collaborate and help companies or causes achieve. Online they use acronyms, slang, and respond to authentic but complex language. They prefer honesty and being empowered. They are price aware.

I work in IT support, and I have for longer than I’d like to admit. I’m on the very early edge of millennial. I was born a few years after the generation “started”. My older brother was on the transition between millennial and gen X and my oldest sibling was very gen X. My parents were part of the prior two generations (boomers etc), and I tend to work along side and for all sorts of people from all of these generations.

Earlier than gen X, eg boomers and older, are usually technology adverse, they don’t like change. I find many are kind of “set in their ways”. Of course there are exceptions to the rule, but they seem to be fairly rare. They like to do things using methods that are tried and true, but often reluctantly agree to use computers instead of paper because that’s what others are doing. Even so, they’re fairly adverse to updates and changes that modify how things get done. They have money, and you can’t have any of it. Often, they have little understanding of the problems faced with current generations, likely because they did not have the same challenges, and despite their stories of “back in my day” about how hard things were for them, they actually had it rather easy in terms of cashflow and buying power. They made less, sure, but when they were able to buy a mid sized, single family, fully detached home for the same dollar value as a “cheap” car costs now, their money went much farther (around $20k).

Gen X is kind of lost. What I mean is that they don’t really have too many traits that stand out. As far as I can see, they’re hyper independent, mostly riding the coat tails of the bombers economically, so, while they didn’t have it quite as easy as boomers did (despite what boomers might think/say), it also wasn’t significantly harder for them. They were mostly able to follow a fairly typical life path, get an education (HS/college/uni), get a career, buy a house, have a family (if desired). Politically, from what I’ve seen, gen X is the most diverse group and they’re usually following along with whatever is regionally popular. Not because it’s popular, but because they’re surrounded by it. From what I’ve seen this group is the most adaptable to their neighboring community, mostly just trying to fit in and not be bothered. Right now they’re a large part of working professionals.

Millennials are usually post college, debt laden individuals that are just tired. They were trying to kick-start their lives in some of the craziest times imaginable. Many early millennials who were able to quickly move through the education system, and immediately get into a career and the housing market follow more along the lines of gen X. If you were held back for any reason or you were caught up in a situation that held you back, you shared fate with many of the later millennials. The majority of millennials were caught up in every economic crisis short of a complete collapse of the money system during the years that they should have been starting their careers. Homes rose in price swiftly and vehicles didn’t lag far behind. Driven by sheer determination to succeed, many accrued significant debt that they just want to balance out. This group is the most technically malleable and can adapt to most technology changes in the shortest time. Growing up on landlines and home PC’s/consoles/electronics that all significantly changed their designs, capabilities and interfaces every 4-5 years. Many seem to be problem solvers and want to be helpful/useful. Many have, and some still do, hold onto the ideal that their contribution should be impactful. Most just want to be acknowledged and told they’re doing well, while making enough to pay their bills and debts. For many the dream of owning a home is dying or dead. Renters, car owners, debt holders. They’re growing rather jaded about it as they get older.

Gen Z have their own language. Millennials did too but mostly in cultural memes, with the zoomers, it’s less cultural reference and more of a short hand derived from cultural references. Things that on their own, don’t make any sense and are not even full sentences in any way shape or form. They follow in the aftermath of the economic crisises of millennials and have many of the same economic challenges. Many of those challenges are simply more severe. Prices are higher than ever, buying power is at an all time low. Surrounded by toxic “hustle” culture and many seem to want nothing to do with that. Many find humor in randomness and unexpected happenstance rather than traditional subversion of expectation as humor. They’re quickly becoming the most socially aware and active generation, and want change. Technologically growing up on iPhones and Androids rather than home PC’s, many are not very adaptable to changes in technology though zoomers are one of the highest use groups for the technology. They use it, they don’t really understand it very well, so when things break, even if they’re only non fictional in their current state, things are replaced rather than fixed. Eg, if their iPhone is too slow, rather than trying to find out why or trying to fix the issue, better to simply upgrade to whatever apple is currently pushing. Due to this, they needlessly spend more money than their older generation counterparts. This is by design by the actions of corporations, fostering a single use, replace, not repair mentality. They’re not lazy or lacking in motivation at all, despite appearances that may show a lack of success, instead the lack of success is driven by an inability to find adequate employment that will pay enough to allow them to prosper. The majority will be “held back” from the “typical” life path of education > career > home ownership > family, because of their inability to prosper due to high prices and low wages.

Overall, through the generations there has been a decline in community as a function of geography, and an increase in community as a function of shared interest, mainly due to the growing and universal access to the internet. The internet has allowed both good and bad to be accessible at a moment’s notice. This has shortened the tolerance to delays and given a sense of urgency to even the most trivial and mundane of requests. With the immediate response available from growing internet connectivity, demand for more frequent, more detailed updates from everything has grown significantly, eroding confidence in others to fulfill their obligations unless they communicate that “we’re doing things” (so to speak). Even something as simple as ordering take out or having things shipped, if there is no tracking and reporting, then it might as well not be happening.

Over all, IMO, the problems faced by the current generations tend to be more centered around artificial issues created by corporations. They want to pay less, earn more, and overall turn a larger and larger profit. This is neither surprising, nor helpful to most. It does however explain the single use, replace rather than fix, nature of things that has been growing. The rise in rental vs ownership has increased the cost of living and is on track to build a service-based lifestyle where personal ownership doesn’t happen. Everything is provided for a “low” recurring fee, which has so significantly outpaced any rise in wage that most will be unable to accrue any amount of savings.

For me, all of this has made it very clear what future we’re in store for, and bluntly, it’s not very pleasant. Perpetual home rental, no personal ownership of vehicles (you simply tap a button on your phone and if one is available, it will arrive for you to use, little more than a taxi service), video, audio and other media will be rental only, streaming over the internet, which is a monthly service fee. This leads to near zero ability for customization of your lifestyle. You have no choice in terms of the appliances and devices you use, the car you drive, your home’s design… The list goes on. So if you want or need something different, you’re completely out of luck. Conform or die.

I think besides having better tech literacy, millennials also tend to be much more cynical about the state of the world. There is only so much you can take of taking the blame for ending the good old days while being called lazy and entitled before you get sick and tired of it all. Hell, you can see that in this very thread of some of us project our own cynicism onto Gen Z.

I don’t see that doomerism we millennials have in most of Gen Z. While we grew up in a world where we resigned to the fact that everything is getting worse, they grew up in a world where things are already terrible, and they think it needs to be fixed, and I have high hopes for them.

And I am so sick and tired of being sick and tired of everything, all the time. So I decided to change.

There’s strong statistical evidence suggesting that millennials are, on average, older than gen z’ers. It not clear from the latest studies what could have caused this presumed age gap.

Those same studies also evidenced the startling fact that the tested individuals shared over 99.9% of their genome and could in fact belong to the same species, which is what prompted all the recent controversy after one of the lead researchers said in a televised interview that “they’re all people”.

Definitely as a millennial I’m of the last generation that will remember arranging to meet up somewhere in advance and sticking to that plan (or rearranging over landline with more than a day’s notice…)

But something I’ve noticed when I ask people in my team what their dream jobs are the younger people tend to say ‘run their own businesses’, ‘work for themselves’ etc. Whereas in our generation (in my circles anyway) that definitely wasn’t so prominent. Maybe a side effect of seeing influencers making it big?

Computer use, millennials always had computers but Gen Z grew up with tablets and smartphones.

Gen Z hasn’t had their name changed several times yet

Me, reading these comments, laughing in GenX

• Gen Z (especially women) are typically a bit more progressive than millennials. There’s a minority of Gen Z conservative men, but it’s overstated.

• Arguably better media literacy amongst Gen Z, likely because they grew up with social media at its peak.

• Better tech literacy amongst millenials perhaps due to multiple major technical changes during that period and harder to use systems

I’d say though that millenials and Gen Z are actually very similar on the whole in their beliefs, just with differences in degree. There’s a bigger gap from both of these generations to Gen X and Boomers. You can see this from the much higher conservative voting rates that kick in from Gen X and later.

Even the clumsiest millennials have a level of body awareness that’s rare in gen z-ers, because we grew up in dangerous physical environments.

Millennials are ignorant of Rodney King Riots, Desert Storm, Waco / Oklahoma City Bomber (far right domestic terrorism), Newt Gingrich’s rise of the ‘Party of No’, and other such political events of their era.

Gen Z however is keenly aware of the problems occurring around them.