• mrmanager@lemmy.today
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    1 year ago

    It may be the last few years of the free web because of Google. Their goals are clear.

    Please switch to Firefox, another search engine and another email provider…

    • tesseract@programming.dev
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      1 year ago

      I’ve long been trying to de-googlify myself, but it’s certainly ramped up this year.

      Been trying out Kagi and just set up proton mail account. Not sure what I’ll land on in the end but it’s nice trying out newer services.

      • nomadjoanne@lemmy.world
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        1 year ago

        It is hard when you have a business. You really have to actively try to stay away from them. They control so much business infrastructure.

        I know my business partner (god bless him, great friend but…) is super into big tech and every new product they offer. So it’s a bit of an uphill battle.

        And I’m lucky. I own my own firm. Most people don’t have such a luxury.

      • mrmanager@lemmy.today
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        1 year ago

        It’s not too hard. The most important things are web search and email. I still use Google Maps. But I don’t want my private emails and searches at a company who is user hostile and preditory.

        • noughtnaut@lemmy.world
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          1 year ago

          I quite disagree, it is very hard. Sure, switching search engine takes all of two seconds, and email can be had from many vendors free and commercial.

          But calendaring! A calendar that is at least somewhat integrated with am email client, supports more than one actual calendar, and has real-world capability to share them with others - “if you succeed in this, two me how.”

          • cyberwolfie@lemmy.ml
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            1 year ago

            My calendaring needs might be less restrictive than yours, but Proton offers a nice calendar that from what I understand offers at least some integration with their e-mail client. Have you checked it out?

            I use Nextcloud self-maintained on a VPS myself for all my calendaring needs, which is basically keeping track of appointments, syncing via CalDAV to my phone, as well as sharing some sub-calendars with other people. Setting up a Nextcloud-server is admittedly a bit more hassle than just signing up for a service, but also here there are options of making it a bit easier than hosting yourself.

            I find Google Maps by far the hardest service to rid myself off, followed by Gmail (the time it takes!!! Been using Proton for two years, still not completely rid of my Gmail-account). I’m slowly getting used to using OSM-based map services more and more.

          • samsy@feddit.de
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            1 year ago

            CalDav? Integrated in nextcloud. Or Mailcow. Why does it needs to be integrated with e-mail? Thunderbird is able to add all invitations or reminders into my CalDav Account.

      • jae@reddthat.com
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        1 year ago

        I found out about Kagi from another Lemmy user and I’ve been really impressed. I feel like I’m getting better results than Google. I’m using their Personalized Results feature and it helps a ton!

      • Hutch@lemmy.ca
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        1 year ago

        Register your own domain name with Gandi and they gift you free email with a choice of two webmail interfaces. It’s really good, and owning the domain name enables moving to a different provider later if you wish.

      • mrmanager@lemmy.today
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        1 year ago

        Nothing is free. How would they make money as a company to pay employees and pay hosting bills?

        All these big tech companies are free exactly because they are preditory on users.

        Pay for good email like Fastmail or Proton.

        • Kurokujo@lemm.ee
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          1 year ago

          I understand the sentiment, but email is a necessary part of modern life and not everyone has the luxury of paying for it.

          • gigachad@feddit.de
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            1 year ago

            A lot of things are necessary parts of modern live and you also have to pay for it, a mobile plan for your smartphone for example.

              • gigachad@feddit.de
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                1 year ago

                Don’t get me wrong, I think everybody should have the guarantee for social participation, I’m just saying that Email is no exception. If you did not have a mobile plan for whatever reason, you were just not participating.

                • Cryptic Fawn@lemmy.dbzer0.com
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                  1 year ago

                  Not really; I could do everything everyone else was doing; just not make phone calls or send sms texts. I used wifi to connect to the net and I could still make emergency calls. Im actually considering going back to that to save money, lol.

        • carly™@lemm.ee
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          1 year ago

          I mean, Proton, which you just mentioned, also has a free tier, which is just as usable as Gmail is for 90% of people, myself included.

          • RandomException@sopuli.xyz
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            1 year ago

            Proton’s free tier is a step to right direction, and at least they don’t run a huge advertisement company that could benefit from the free tier users’ data. And if you pay for Proton Unlimited, you also get access to SimpleLogin’s Premium tier which is nice. I just found this out when I finally bit the bullet and changed away from Gmail over to Proton. Now I don’t have to expose my real email address to some random never-to-be-seen-again websites or campaigns if I don’t want to.

            If one has enough motivation, time and interest in purchasing their own domain, you can get one step forward with changing away from Gmail. Then you can pay something like 5€/month for Proton Mail Plus, use your own domain as your email address and if one day you find a better email provider, you could just change the MX records for that service and wouldn’t have to go through all your accounts and update the new address to all the places.

            I had pondered moving away from Gmail years and years ever since I found out Google doesn’t have any real customer support and HN had stories where people had suddenly been locked out of their Google accounts because of some silly reason and couldn’t get their accounts back without some inside connections. At one point most of my digital life was at the mercy of Google and losing access to my Gmail or Google Calendar or G Drive would have been a disaster. Reading all these web-DRM news reminded me that I should continue de-googlefying my life and finally made the change. Firefox has been my primary browser for years and I moved over to iPhone with my phone.

    • Mandy@beehaw.org
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      1 year ago

      I do use the better options but lets be real, the battle was lost many years ago

  • noughtnaut@lemmy.world
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    1 year ago

    I quite disagree, it is very hard. Sure, switching search engine takes all of two seconds, and email can be had from many vendors free and commercial.

    But calendaring! A calendar that is at least somewhat integrated with am email client, supports more than one actual calendar, and has real-world capability to share them with others - “if you succeed in this, two me how.”

    (not sure this worked as intended. I meant to reply to https://lemmy.world/comment/1748023)

  • delirium@lemmy.world
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    1 year ago

    I wonder how many people will be ok with this, considering that there’s a large portion of folks who does not know what’s AdBlock

    • DrQuint@lemmy.world
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      1 year ago

      Yup. The vast majority of internet users NEVER:

      • Customizes their web experience

      • Uses apps almost exclusively

      • Navigates beyond the first page/screen

      How will they react to this?

      “Shut the hell up, fucking nerd and your fucking idiotic, stupid ass ‘privacy’ bullshit. God WHO THE FUCK CARES!? I was literally - LITERALLY - never inconvenienced by any of that stuff, so SHUT UP!”

      That’s how.

      We’re doomed. We were always doomed.

      • rm_dash_r_star@lemm.ee
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        1 year ago

        We’re doomed. We were always doomed.

        I’m afraid that’s always been the case because the mass majority just don’t a give a shit. They’ll happily conform to whatever the monopolies tell them to.

      • reddithalation@sopuli.xyz
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        1 year ago

        Would be kinda cool to go back to irc or usenet, because the average internet user does not and will not give a shit about privacy, and definitely won’t get a complicated chat thing setup.

  • happyfunball@lemmy.world
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    1 year ago

    The Internet in the last five or so years has just been less fun and interesting to use in general. Except for anywhere I can interact with friends, I just don’t really care for using corporate social media sites anymore. I’ve pretty much removed Google from my life except for YouTube and rarely Google Maps, and if Google tries to use this to force ads into YouTube (which I’m sure is going to be one of its uses) then I will just stop using YouTube. I will just stop patronizing any site or business that tries to implement this as a feature to stop my browser choice, OS choice, or my extension choice (which included adblock extensions). I miss the days when the Internet was less corporately controlled than it is now, and I think we need a renaissance of those days.

  • jeebus@kbin.social
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    1 year ago

    Fuck this is trash. DRM for the web. I wish people would understand websites like kbin are not free and that if you use a website you need to pay to keep it alive. But no one wants to pay for anything on the internet, and so we have ads. Ads will for sure kill the internet.

    • interolivary@beehaw.org
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      1 year ago

      The fact that people feel entitled to free content online really activates my almonds. They’ll whine and moan about enshittification and how eg. news is just clickbait now, and then promptly shit their pants when someone suggests they actually pay for things since they clearly don’t want ads either

      • Anomandaris@kbin.social
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        1 year ago

        Surely you can reverse that and point out corporations whining and moaning about people expecting free content when they’re barely paying their employees enough to afford to pay their bills.

        The problem starts with corporate greed, hoarding revenue by keeping employee’s salaries to the minimum acceptable, providing as little functionality as possible to reduce overheads, double dipping by selling a product/subscription and then selling their customer’s data, and then complaining they aren’t getting more money for what little they are doing.

        Then inevitably a little guy like Kbin comes along and suffers because the internet is filled with soulless, ultra-capitalist corpo scumbags.

        • interolivary@beehaw.org
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          1 year ago

          Surely you can reverse that and point out corporations whining and moaning about people expecting free content when they’re barely paying their employees enough to afford to pay their bills.

          Those are separate issues

          • Anomandaris@kbin.social
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            1 year ago

            They are absolutely not separate issues. How can I be expected to shell out $15 per month for 10 different content subscriptions if I can only just afford to put food on my table?

            • interolivary@beehaw.org
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              1 year ago

              Doesn’t mean that content producers and the people running services don’t need to eat too. Sure, many if not all big corporations are terrible, but not all online content is provided by them.

              • Anomandaris@kbin.social
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                1 year ago

                But a massive amount of them are. Small and solo creators on Youtube or Twitch need to conform to the rules of Google and Amazon, and even medium size creators are influenced and coerced by the precedents and market trends set by the much larger corporations.

                And it doesn’t matter if not all content is provided by large corporations, those large corporations employ the most people, and dictate in a lot of ways, the rules of the employment market. It’s due to their habits and practices that wages are artificially low and expenses are inflated for record profits.

                Until corporate greed is managed properly, consumers will always struggle to have enough expendable income to pay content creators, and therefore will always be searching for free content.

                • interolivary@beehaw.org
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                  1 year ago

                  Oh yeah, no disagreement there; the source of all these problems is ultimately an economic system designed by and for sociopaths. But, be that as it may, the fact that even the people who could afford to pay for services simply don’t, and many run adblockers too and rarely turn them off for eg. news sites even if the ads they run aren’t extremely distracting. For example when ABP introduced a whitelist for “non-annoying” ads, it didn’t exactly go down well and people said they had “sold out.”

                  Big corporations can get fucked for all I care, but as I said, the ones not working for them and running services or news media or whatever also need to eat, and peoples’ reticience to pay for things in one way or another has directly led to those big companies taking over more and more of the field and WEI is an outgrowth of that.

  • Saneless@lemmy.world
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    1 year ago

    So…I don’t use chrome anymore, but I use Vivaldi. Guess this’ll fuck that up too or will they remove it?

    Edit: looks like they’re concerned about it but also are worried stripping it out will f up theye browser being accepted

    • notacuban@lemmy.world
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      1 year ago

      Hey, fellow Vivaldi user👋 . Yep, one of the Vivaldi devs already said if it was added upstream, they’d strip it out of the Chromium code, but they acknowledge that this would cause problems if WEI became standard. Websites would start to expect it, and not having that functionality would be a death-sentence for any browser (Chromium or otherwise).

  • NutWrench@lemmy.ml
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    1 year ago

    This won’t be used just to block ads. If you’re signed in to Google, this DRM will be used to track you, as well. VPNs will be useless because the tracking won’t be done through your IP address, but through your browser, identified by DRM and tied to your Google account.

    That’s what this is really about. Knowing, where you go, what you see, what you buy, who you associate with. Forcing you to watch ads is just the icing on the cake

  • Gibberish9031@lemmy.ml
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    1 year ago

    Google is actively trying to drive people like me away. I have been trying my hardest to keep using Android, if Google keeps this up I might have to unwillingly move to Apple. At least they do more than just pretend to care about their users’ privacy.

  • DogMuffins@discuss.tchncs.de
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    1 year ago

    There’s a “we told you this would happen” going on here.

    If chromium didn’t have a monopoly amongst browsers, they would have a much harder time pushing this through.

    Imagine everyone using a browser built by an advertising company.

    • Goodie@lemmy.world
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      1 year ago

      That’s not even the biggest level of “we told you this would happen.”

      They pulled this shit previously with other standards (WebHID). Where they proposed a terrible standard, and then implemented it ignoring all feedback. Only last time it played out over months, and this time… weeks?

      Sweet jesus.

    • br3w0r@sh.itjust.works
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      1 year ago

      I moved to FF the same time I found out about the DRM shit. It takes literally 10 minutes and the only thing FF lacks is tab groups. Not a big loss compared to a stupid bigtech telling me what I can use.

      • erwan@lemmy.ml
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        The problem is that Mozilla dropped the ball so hard, by focusing on making their C-staff into millionaires instead of making a good product, that it no longer matters. Their market share is so small that Firefox compatibility no longer matters.

        Soon websites will require that DRM and either Firefox will implement it or it will be unable to render those websites.

          • typo@lemmy.dbzer0.com
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            1 year ago

            The only use chrome gets on a fresh phone before deactivation is installing Firefox. Same for IE

            I’ve used Firefox since it was Netscape and it’s been a fun ride

      • Kvan@sh.itjust.works
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        1 year ago

        FF has tab containers which, while I haven’t used much myself, seem pretty similar to tab groups from a quick search. Edit: Also looks like there’s “Simple tab groups” extension which maybe even more similar to what you may want

        • IronKrill@lemmy.ca
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          1 year ago

          Containers have nothing to do with tab groups. One is an organisation tool and the other is a privacy tool.

  • outbound@lemmy.ca
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    1 year ago

    I just don’t understand why they’re trying to solve this issue on the client side. It seems like a losing battle to me.

    Instead, focus on the server side. If you want to push ads, then host on (or tunnel from) the content server. Get rid of all the <div\>s and tags and scripts and adserver links that the adblockers are using to identify ads. Just assemble the page on the host so that it looks indistinguisable from the content the user is looking for and push it out. EAT BACHELOR CHOW! NOW WITH FLAVOR! Google could even start an ad-friendly hosting service that does this - some sitebuilder tools, identify where you want Google Adsense, and host the damn thing.

    • guy@lemmy.world
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      1 year ago

      Unless everybody fully customises the display and styling of the adverts for their own website, there’s going to be some sort of targetable, recognisable pattern in the way AdSense content looks. Most developers just want an easy drop-in solution.

      Furthermore, Google don’t necessarily want to give you that level of control over the adverts, because that makes it easier to game the ads system with malicious, fake and misleading clicks or invisible adverts. They need their tracking tech attached to it.

    • SheeEttin@lemmy.world
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      1 year ago

      So render to image? That sounds terribly inefficient. That means you’re drastically increasing the load on the server and sending way more data over the wire. And then on the client side, your page no longer changes to fit the huge variety of viewport sizes. And say goodbye to being able to copy-paste. Or any kind of user interaction. And anyone with visual disabilities can go fuck themselves, I guess.

      • CallumWells@lemmy.ml
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        1 year ago

        No, they didn’t mean to render it all as an image, but that everything comes from the content server you’re getting the content you want from and thus the ads should be indistinguishable from content. I don’t understand how you could misunderstand it to such a degree as to think they meant to render it all as an image.

        • SheeEttin@lemmy.world
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          1 year ago

          Because even if you host the ad content on the same server, it’s still possible to distinguish it, such as by URL or element xpath. To assemble the page to avoid this, you’d need to completely render the page.

        • outbound@lemmy.ca
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          1 year ago

          so… PDF then?
          /s

          Thanks, BTW. It never occurred to me that someone could interpret my comment as “render-as-an-image”.

    • mainframegremlin@programming.dev
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      1 year ago

      Pardon formatting, on mobile. Its a form of device authentication. Apple does this with safari already BTW, and it can reduce things like captcha because the authentication is done on the backend when a request hits a server. While still an issue in concept with Apple doing it, chromium browsers are a much larger market share. In layman’s terms this is basically the company saying, hey you are attempting to visit this site, we need to verify the device (or browser, or add on configuration, or no ad blocker, etc) is ‘authentic’. Which of course is nebulous. It can be whatever the entity in charge of attestation wants it to be.

      This sets the precedent that whomever is controlling verification, can deny whomever they see fit. I’m running GrapheneOS on my phone currently, they could deny for that. Or, if you are blocking ads. Maybe you’re not sharing specific information about your device, and they want to harvest that. Too bad, comply or you’re ‘not allowed to do x or y’.

      This is the gist. The web should be able to be accessed by anybody. It isn’t for companies to own nor should it be built that way. Web2 is a corporate hellscape.

      Edit wrt Safari: https://httptoolkit.com/blog/apple-private-access-tokens-attestation/

      • floofloof@lemmy.ca
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        1 year ago

        I suspect “authentic” will mean “pays a license fee to Google.” In this respect it will work like other forms of DRM, and it will have the same effect of excluding new and smaller players from the market. Except in this case the market is the whole of the web.

        • xradeon@lemmy.one
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          No, there are no fees at all. Authentic just means approved device state, which will be defined by the website you go to I believe. So youtube might required many different things in order to be “authentic” like no ad blockers, genuine browser, non-rooted phone, etc., whereas bank-xyz may just check for one thing, like a genuine browser. Also, websites have to enable this on their side, so its not going to be used by default on all websites. The whole thing is crap though, even if only a few websites enable this, it could have huge impacts.

        • mainframegremlin@programming.dev
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          1 year ago

          Yeah, definitely. Some form of extortion because ultimately that’s what will happen either way. I mean, that’s really the whole point of being the party that chooses what is authentic or not (and, what the definition of that word even means in this context). Monetary, data, whatever. Gotta keep the bottom line increasing for shareholders.

        • mainframegremlin@programming.dev
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          Yeah, definitely. Some form of extortion because ultimately that’s what it will be either way. I mean, that’s really the whole point of being the party that chooses what is authentic or not (and, what the definition of that word even means in this context). Monetary, data, whatever. Gotta keep the bottom line increasing for shareholders.

        • Johem@lemmy.world
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          1 year ago

          Not necessarily. With some forms od tracking being curbed, just being sent the who accesses which webpage on what device when (the bare minimum for attestation) has lots of value. And google won’t stop at the bare minimum of data grabbing, of course.

    • SturgiesYrFase@lemmy.ml
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      1 year ago

      From my limited understanding as a common pleb, they are inserting DRM into Chromium browsers to prevent ad-blockers.

      • i_am_not_a_robot@discuss.tchncs.de
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        1 year ago

        To be fair, it is useful for other purposes, but the cost to users is likely to be huge, with ad blocking being one of them. It probably also prevents other things even outside your browser because there’s no point in securing a browser running in an untrusted environment. IIRC there is/was an issue running Netflix on certain Android devices and rooted devices after a similar feature was added to Android.

        • seang96@spgrn.com
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          1 year ago

          This would also hurt users that need accessibility extensions so they can properly browse websites that don’t have good accessibility features.

        • SturgiesYrFase@lemmy.ml
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          1 year ago

          My S7 was running a custom rom, I had to manually download and install the Netflix apk, as the play store wouldn’t let me do it. WhatsApp was weird too, it would let you install, but there were a bunch of aggravating bugs, like if your device was on it showed you as “online”. Got in trouble at work because my boss thought I was on my phone all day.

        • fuser@quex.cc
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          1 year ago

          Yes, it is a nightmare. The insane volume of ads and clickbait injected into web pages is killing the internet as an information source. Most of the searchable stuff is unusable. Which explains why ChatGPT was so enthusiastically embraced - it’s really just synthesizing content into a readable form that doesn’t require navigating around a jungle of animated gifs and flashing ads. That’s also I think why Lemmy and Mastodon are so refreshing to use, and hopefully will stay that way - although money seems to find a way to ruin everything. Lemmy right now feels a lot like the internet used to be before the big money came along and ruined it with advertising and platform lock-ins.

            • fuser@quex.cc
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              1 year ago

              https://andisearch.com looks like it might be a better option - thank you so much for posting. I’m mostly using duck-duck-go which is tolerable but by this point we should have come up with a more useful way to index relevant information. Google would rather we see ads than any relevant content, which wasn’t the case when they first launched google in the late 1990s. Google was refreshing at the time because of its cleaner interface than yahoo and uncluttered results, amusingly enough - it’s a far cry from what it once was.

              • Catweazle@social.vivaldi.net
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                1 year ago

                @fuser, Andi certainly is a fresh wind, it was the first search engine with AI which appears, before Google, Bing and the others. Great work of two very nice and friendly devs, Angie Hoover and Jed White, with an open ear to the user in their Discord channel for suggestions, feature request, bug report (well, it’s still in developement) or simple chat.

                • fuser@quex.cc
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                  1 year ago

                  Well, thanks again for the info - I’m trying it now and the results seem excellent, it took me to wikiwand, which I’d never used but it’s a front end for wikipedia - it’s quite nice. I’ve learned so much about alternative FOSS and great ad-free content by reading and posting here. I was never a great fan of reddit - liked to scroll but hardly ever posted there - I thought RPAN was the coolest thing they did - but Lemmy is great for conversation, despite the relatively small user base - I’m grateful that reddit’s nonsense drove so many helpful people here.

          • Danny S@social.vivaldi.net
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            1 year ago

            @fuser @Lem0n Regarding articles, I just save them to a read-later app that strips them of all the crap. If the site won’t let me, I’ll find another source reporting the same information, and save it to read later. If this process ultimately fails without a saved page, I won’t read the article.

            • fuser@quex.cc
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              1 year ago

              Right - that’s a good approach, however if you’re looking for a quick answer to an immediate question by searching using a common search engine, the garbage SEO pages are the most irritating, even with adblocking.

    • UnverifiedAPK@lemmy.ml
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      1 year ago

      EME for the rest of the internet, not just video. Basically doing what hulu does to stop screen recording/as blocking but across every webpage

  • FreeloadingSponger@lemmy.world
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    1 year ago

    I don’t understand. Isn’t someone just going to fork Chromium, take out this stuff, put in something that spoofs the DRM to the sites so that adblocking still works?

    • 133arc585@lemmy.ml
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      1 year ago

      Isn’t someone just going to fork Chromium, take out this stuff,

      Yes, upstream Chromium forks will likely try to remove this functionality, but

      put in something that spoofs the DRM to the sites so that adblocking still works?

      This is the part that is not possible. The browser is not doing the attestation; it’s a third party who serves as Attestor. All the browser does is makes the request to the attestor, and passes the attestor’s results to the server you’re talking to. There is no way a change in the browser could thwart this if the server you’re talking to expects attestation.

      • SokathHisEyesOpen@lemmy.ml
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        1 year ago

        This violates just about every single open web principal that allowed Google to gain so much power. When they changed their motto from Don’t Be Evil, to Do No Harm, they obviously chose deception. Their new motto should be Do Whatever is Profitable, or more succinctly Be Evil.

      • FreeloadingSponger@lemmy.world
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        1 year ago

        I don’t really understand how that’s possible. The browser gets a token from the third party, and passes that token to the server to “prove” it’s running the DRM. The server then passes code back to the browser. At that point, why can’t the browser just cut out the DOM elements which are ads?

        I don’t understand how code I write on hardware I run locally can ever have it’s hands tied like this.

        • schroedingershat@lemmy.world
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          1 year ago

          It won’t be your hardware in a few years if this goes through. The code will run in a secure enclave and you won’t be able to access your bank or log in to government websites if you control the hardware.

          • 𝒍𝒆𝒎𝒂𝒏𝒏@lemmy.one
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            1 year ago

            Android phones are starting to do this, and it’s a nightmare for people like me who actually want to own the device they purchased.

            Needing root access on Android to regain basic functionality (such as the ability to backup installed apps) is a sad indicator of where we’re headed ☹️… As much as I dislike iOS’s walled garden, they make backups dirt easy for the end user - and they do complete backups too - app data, homescreen layout and all.

        • 133arc585@lemmy.ml
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          1 year ago

          I see what you’re saying. I read it as implying the browser would fake the attestation token. I don’t know the answer, but if their (stated) goal is to stop bots and scrapers, I have to assume it wouldn’t be so simple. After all, a lot of bots and scrapers are literally running an instance of Chrome.

        • grallo@feddit.de
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          1 year ago

          If you don’t use a client with certain signature, the web request will end in different response, i. E. an empty response, as if your client had a certain signature. Please correct me if I am wrong, though.

            • jmcs@discuss.tchncs.de
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              1 year ago

              Because you don’t have Google’s private key. Same reason you can’t watch Netflix episodes without Widevine.

              • FreeloadingSponger@lemmy.world
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                1 year ago

                A private key to do what?

                I only have the most cursory understanding of what Widevine is, but a quick Google reveals github projects claiming to spoof it.

                Where I fail to understand is this. Whatever authentication the open source browser I modify needs to do, I can let it keep doing, because at some point it has to provide my browser C++ code with a clear text DOM before it renders it to an image to be displayed by my window manager. I can write that browser to simply remove DOM elements it deems to be ads - just like ublock does - before it renders it graphically.

                The only way around this would be to turn browsers in to a completely dumb terminal that accepts an octet stream of pixel data so it can display bitmaps, which is completely unfeasible (every webserver would become a graphics card for each of it’s users), and even if it did that, a simple neural net would identify the ads and remove them.

                What am I missing?

                • salient_one@lemmy.villa-straylight.social
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                  1 year ago

                  The attester will then sign a token containing the attestation and content binding (referred to as the payload) with a private key. The attester then returns the token and signature to the web page. The attester’s public key is available to everyone to request.

                  — The explainer, section How it works.

                  Websites will ultimately decide if they trust the verdict returned from the attester. It is expected that the attesters will typically come from the operating system (platform) as a matter of practicality, however this explainer does not prescribe that. For example, multiple operating systems may choose to use the same attester. This explainer takes inspiration from existing native attestation signals such as App Attest and the Play Integrity API.

                  — The explainer, section Web environment integrity.

                  Now Julien Picalausa of Vivaldi browser theorizes as follows:

                  To make matters worse, the primary example given of an attester is Google Play on Android. This means Google decides which browser is trustworthy on its own platform. I do not see how they can be expected to be impartial.

                  On Windows, they would probably defer to Microsoft via the Windows Store, and on Mac, they would defer to Apple. So, we can expect that at least Edge and Safari are going to be trusted. Any other browser will be left to the good graces of those three companies.

                  ​Of course, you can note one glaring omission in the previous paragraph. What of Linux? Well, that is the big question. Will Linux be completely excluded from browsing the web? Or will Canonical become the decider by virtue of controlling the snaps package repositories? Who knows. But it’s not looking good for Linux.

                  So, AFAIU, if worst comes to worst you won’t be able to run an unsigned browser and browse the web.