Careful about how you throw around the word “entitlement”. The top competition is free and search engines are very low value for the average person. It’s very reasonable to expect search engines to be free and for anything paid to be a niche product. Google search results may be terrible, but not so terrible that I’m going to pay $5/month to escape it.
There are likely lots of improvements that can be made under the hood. I’m willing to bet that it depends on several aging libraries that could probably be swapped out for something better.