“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” ― William Shakespeare, Measure for Measure
“It is possible to commit no mistakes and still lose. That is not weakness, that is life.” ― Captain Jean-Luc Picard
“How much more grievous are the consequences of anger than the causes of it.” — Marcus Aurelius
To add on to this explanation, the food industry in the US is chock full of fake marketing terms that are designed to get more eco-conscious consumers to fall into their trap. This is a problem across large swathes of the food industry, but one of the most egregious is chicken.
So unfortunately a bit more legwork is required to make sure product labeling statements are actually worth something. That’s a problem in the US, but the opposite side of the coin is problematic too (like how many people now attribute “GMO” as meaning “toxic”).