Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
…
According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
Sorry if I’m unable to muster up any sympathy.
Also the phrase ‘getting tired of fatigue’ tickles me.
did you read past the headline? it wasn’t about the influencers feeling fatigued
Right, I thought it was a comment about how young people brought it onto themselves… This whole concept where they enabled influencers and now it’s on them.
Right, but are we supposed to muster up sympathy for people who follow influencers getting fatigued from following influencers? Really not trying to be snarky just curious
I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.
Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.
What do y’all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren’t hating the players as much
Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.
Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don’t want to watch a ten or twenty minute ad.
Video essayists. I watch them exclusively on YT and it is very important to me that they stick to their area of expertise and don’t include shady sponsorships. I think the video essayist is a very small portion of youtuber that make enough money to get by. Low quality stuff is far more effective at gaming the algorithm.
Plankton Dies and Farts
Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.
Does everyone know that? Influencer seems to be used for anyone that makes money from youtube, insta, tiktok, etc.
Also, why y’all so hostile to basic questions? Does everyone here already think the same? No questions allowed? lol. Alright I’m done.
Creators? I just called them entertainers.
I mean… he’s pretty cool?
Keep your gecko and Flo fanfic to yourself!
No, let the man cook. I wanna see where this goes.
If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.
Please upload your government issued ID to proceed.
This is governor Greg abbot stay where you are state police are in route to your location
"… Chapter 15 Jake From State Fuck
Flo woke the next morning beside the Gieco Gecko, completely ravaged. Her body still shaking from the night before. She stared deeply into the Gieco Geckos eyes and thought to herself, “no other man will ever compare.”
Then the Gieco Gecko moved his hand to caress Flos face. “Are you ready to go again? This time I’ve called for assistance.”
The door swung open. Through the door, in a gimp suit, Jake…"
keep going, I’m almost there
I wouldn’t be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.
Without checking or ever seeing it before, I am confident saying that it must exist.
I checked. It does.
Link?
(NSFW and NSFL)
Ha nice try
You leave Martin out of this.
He has a name!?
That’s a very fuckable looking gecko. Look at those scales and tell me he isn’t asking for it.
Well they should know, they’re a fan, obviously.
Not “Influencer” - “Huckster”
Probably an old man yelling at cloud sentiment, but I hated them from the very beginning.
Influencer is a bad name, but I see them as bottom-up content creator, instead of the top-down conventional media. In this sense it’s more democratic approach and there is a wider choice and plurality of voices. But mainstream media is now enrolling them, for instance Reach Plc (who owns the Mirror and the Daily Express) fired a bunch of journalists and hired influencers. So you know, now you’re going to get the worst of two worlds.
I’m definitely an old man. And i remember when YouTube influencers started being a thing.
To this day, I have no idea what the hell a Mr Beast is or any of these famous YouTubers are. And most of them either fade away or get propped up by some bad news.
I am not an old man, and I felt the same. I left Facebook in 2008, don’t have insta, TikTok, or tweet. I also left Reddit in 2014ish.
I only use HN (on and off to comment on articles), and recently started Lemmy. Will I stay! Idk. Some international acquaintances and friends use WhatsApp, but I’ve mainly quit it.
Oh please cow-fucking-god let this be true
What a beautiful string of words
Is it a cow god that fucks or is it a god that fucks cows?
I assumed they were referring to Zeus.
Ding ding ding
Edit: I don’t get it. Why does someone downvote me affirming someone’s assumption about what I said. Why are people like this?
Well us old people were already tired of them when they first showed up. shakes cane
I thought that was the whole joke here.
I distinctly remember a show called Lifestyles of The Rich and Famous, though I couldn’t tell you what celebs were featured. Then MTV had Cribs in the '90s. Influencers are basically just the modern version of those shows, aren’t they?
The difference is now, they legally have to tell you they’re being paid to promote a product. And people just don’t care or understand the dynamic of why it might not actually be in their best interest to listen to a shill.
Everyone keeps naming things that were always tiresome worship of excessive consumption and wealth. A good many of us were tired of them then, too.
Influences back then were just called Celebrity Endorsements. Or did you think Robert Rockwell wasn’t getting paid?
Bold of you to assume we weren’t tired of those, too.
I don’t understand the idea of subjecting yourself to them long enough to get tired of them
dont worry new young people are growing up to watch this shit
i was tired of it the first time i heard of it
That’s because the algorithm has grown recursive and shoves the same mainstream shit down everybody’s throat on repeat. Cake is cool but imagine never being allowed to eat anything other than cake.
Death it is then I guess.
No no no, you said cake first.
Yeah but imagine admiring someone that needs a team of people to make it look like they made a cake.
Branding is important, but brands need to be relatable to resonate with Gen Z.
Peak Capital Brain Rot.
Some unsolicited advice
Don’t trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle. If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain. If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You’ll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.
In the 70s and 80s, if a fast talking guy with sunglasses and slicked back hair and in a checkered suit wanted to talk to you about the latest greatest thing … you knew they were selling something shitty.
Today we call those people influencers.
They were a trend back then, they’re a trend now and will die out when the next trend starts … probably brain implanted advertising inside your dreams or something like that.
It’s something that every generations grown up with …
Some babe’s talking real loud
Talking all about the new crowd
Try and tell me of an old dream
A new version of the old scene- Ragdoll … by Aerosmith … in 1987
The last point has to come with a huge caveat. Some of those developing countries are pretty unsafe outside of resorts without a guide or a local that knows where you should and shouldn’t go.
There’s certainly more dangers and risk and that’s important to be mindful of, but I don’t agree that it should be limited to having to have a local or a guide.
Some more unsolicited advice to that end.
- There are some places it’s not advisable to go. Perhaps due to conflict, civil unrest, or
- There’s more risk if there’s a common cultural bias against you (nationality, ethnicity, religion, gender identity, sexual preferences, etc).
- Research if and what tourist targeted crimes are common ar your destination, as well as scams.
- Affluent areas tend to be safer. And still very affordable, comparatively.
- Don’t carry a lot of valuables. Enough cash for whatever your outing is. I also recommend keeping a travel specific debit card with no international fees and keeping a small balance on it and carry that around. A low limit credit card could also work.
- Let people back home know where you are and check in. If your country has a consulate there, keep that info handy.
- Risks for being a target are higher for women because the world is awful like that.
I know that’s seems like a lot, but it really boils down to being mindful, aware, and prepared.
Edit: split out conflicts and biases and removed a mansplainy bit.
This is great news. It’s about time those idiots lost their audience.
I remember when these kind of people use to be called attention whores on the internet but I guess you can’t use that term when you’re shilling products
#BringBackAttentionWhores so we can go back to attention whores fatique
I think “whores” works well enough on its own, but some would argue whether it’s a gender-neutral term, so I am reluctant to use it.
Tramp is pretty gender neutral, but its double meaning as a destitute person kind of gets in the way of it having similar impact.
what the fuck is an “influencer” anyway?
maybe it’s because I have always thought for myself, but when I hear influencer I think in my head “online attention w. hor. e. whose 15 minutes ended 15 hours ago”.
if kids are not paying attention to narcissistic craving it and thinking for themselves as a side benefit it can only be a good thing.
Say it. Say whore. You are allowed to.
Stop censoring yourself so other people can more easily appeal to advertisers. I fucking hate that so many people censor themselves so someone else can make more money.
There on lemmy.ml they likely can’t say it on their instance without it being autocensored. I also don’t agree with a lot of .ml stances but I don’t think they’re selling advertising space over there, has that changed recently?
Lmao…sounds like they should create an account on a different instance.
